With 12 years of experience in the specialized education software industry, we know the time, resource, and cashflow challenges small to medium-sized education companies face when marketing their products. Nangle+Partners offers a solution to these issues—one that provides clients with the expertise and support to launch successful channel initiatives.

Our experience with managing and optimizing reseller channels ensures that clients avoid long ramp-up periods and common mistakes that hinder time to revenue. Clients receive market entry guidance as well as instant access to our established continent-wide network of specialty resellers. Through Nangle+Partners clients get a VP of channel sales—without the overhead.

Client Benefits

• Extensive contacts and strong reputation in the education value-added reseller channel. This provides clients with instant access to an established continent-wide network of education VARs who have established customer bases, which can substantially shorten “time to revenue.”
• Expertise in building effective VAR channels. This lets clients avoid some of the costliest mistakes companies make when rolling out a channel initiative.
• Experience integrating an education VAR channel initiative into an already established sales mix (e.g., direct/telesales/inside sales/e-commerce or Internet/retail). Finding the right sales mix can be challenging and overly expensive if done wrong. Nangle+Partners’ experience and process allows clients to arrive at the optimal mix—fast.
• Services that don’t cause undue overhead. Our clients don’t need to add headcount immediately …  they can do so only when revenue justifies the model.
• Process and methodology. Nangle+Partners’ step-by-step process and proven methodology removes all the guesswork and results in uncommonly short time to revenue for sales channel initiatives. This has a direct positive impact on clients’ cashflow.
• Strength in sales. This allows clients to focus on their company’s core strength—i.e., building highly effective products that make a difference in student performance. Nangle+Partners’ experience and expertise allows them to pursue aggressive sales initiatives that without Nangle+Partners would require too much equity and jeopardize cashflow.

TOBY NANGLE has spent the better part of his career thinking about how to sell hardware, software and service solutions to educators. He has learned through experience how to grow a very small business when faced with very limited resources. As a Vice President of Sales he managed large global reseller networks, channel sales, and direct sales teams. He has introduced VAR networks into direct sales organizations and direct selling into organizations focused on driving revenue through VAR networks, and understands the importance of having a proper sales mix.

Toby believes passionately that, if properly managed and implemented, reseller networks can add tremendous value and substantial revenue to any education enterprise.

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